As the legal cannabis industry matures, innovations in product and packaging are starting to impact consumption habits. Pre-rolls are an example of this, providing consumers with a convenient option for enjoying flower that doesn’t require any additional paraphernalia or time spent rolling a joint. As such, pre-rolls are growing in popularity, and it’s not far-fetched to think that they could keep expanding and eventually start eating into flower sales.

Pre Rolls Canada pre-rolls are one such innovation, and data shows that these products are rapidly gaining market share within the category. As the cost of production declines, and the demand for infused options grows, more licensed producers are entering the space. In fact, Hifyre’s data reveals a dramatic brand count increase across the pre-roll segment between 2022 and 2023, with infused pre-rolls leading the way.

The infused pre-roll market is currently dominated by Decibel, which holds a hefty 16% segment share in Canada. This impressive performance is due to the company’s savvy infusion strategy. The brand’s infused offerings allow the company to command a premium over regular pre-rolls, while still maintaining profitability through price compression.

Pre Rolls Canada: Your Go-To Guide for Ready-to-Smoke Options

We spoke with Presidential’s co-founder Everett Smith to find out more about the company’s success in the infused pre-roll category, and how its focus on simplicity is helping the brand maintain its lead. He also discussed the importance of working with local growers in each market to secure high-quality flower for its infused products. By doing so, the company can ensure that its quality is consistent across its markets and that it will have access to an important supply chain.